Professional Straticic Branding Identity and Strategy

Branding refers to the reputation behind your company’s name and image. Worth more than dollars and cents, a well developed brand will make your company much more valuable than its products, profits, or vehicle fleet.

The symbols above represent our main strategic goal. Unlock World Love for your brand. When we reach our branding goals, the world will be talking:

“I can’t live without my _____”

” I only buy ____. Its the best.”

“I rely on ___ everyday.”

Stern will identify your target market, broadcast your ideas to that market, and ensure your audience finds and buys your product and/or service.

We are your teammates, we create plans of action and milestones to reach our goal for your branding reputation.

Our passion for the thrill of success is as great or even greater than yours.

The stern approach to Branding includes:

Stern Branding Strategy

Identity Strategy - Importance

When thoughtfully distilled and orchestrated, a cohesive identity strategy becomes a strategic advantage, enabling an organization to achieve five brand objectives: Differentiation: build brand preference by standing out Relevance: resonate with the needs of key audiences Coherence: reaffirm brand promise in all you do & say Esteem: build brand value though promises fulfilled Energy: stay current, responsive, and innovative

Identity Strategy - Tools

Positioning: We enable brands to represent unique and lasting value in the minds of key audiences. Messaging: We create meaningful statements for communicating positioning among audiences of all types. Design: We work with the best design talent in the world to develop meaningful, culturally appropriate identity design systems for visual impact. Naming: We create ownable, memorable names and naming strategies for organizations with complex product and brand portfolios.

Let’s Collaborate And Make Your Company A Brand Name