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Inbound Marketing – The Basics

By darrell stern | Published December 1, 2011

Inbound Marketing is a marketing strategy that focuses on allowing customers to discover you, instead of interrupting them with spam or making cold calls to draw attention to your business. It does this through the savvy use of social media, search engines, and other online resources such as blogs, in an attempt to start meaningful [...]

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Also posted in inbound marketing

10 reasons to be active on facebook

By darrell stern | Published October 10, 2011

Social networking websites, especially Facebook, have significant implications for business owners, marketers, and entrepreneurs. To keep your business current, you should at least be familiar with the latest conversational marketing techniques and viral technologies, including Facebook and its array of powerful features. Here are ten reasons to be active on Facebook: 1.    Meet your [...]

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50 ideas on how to use twitter for business

By darrell stern | Published October 10, 2011

We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going [...]

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