Market the HOW not the What Daily Inbound Marketing Tip #1
There are so many Inbound Marketing Agencies around preaching the method of attract, nurture and convert.
But that message is getting stale. AND that’s just the WHAT.
It’s HOW an Inbound Marketing Agency attracts your target market to you. Its HOW creative they are in messaging and social media.
It’s HOW WELL do they create backend Hubspot or Infusionsoft follow up campaigns.
So, for your own business…
Focus on HOW you do what you do, not WHAT you do. Today, create a new message that explains a great story of HOW you do something. Post it to Social Media and let me know about it using @sterndmb #inbound on Twitter! OR, contact us, Stern LLC or call 303.353.4354.
Happy Inbound Marketing!