The acronym SEO has become far too broad and vague a term in today’s world. On Page SEO is just one part of an overall new kind of marketing strategy called an inbound marketing strategy.
On Page Search Engine Optimization or SEO is simply the practice of optimizing the content on your website so it can be understood by search engines and rank higher than your competition.
On Page SEO IS very important and if overlooked can lead to a decrease in your search engine rankings.
Let’s draw an analogy. Picture for a moment that your website is going on a job interview and those people looking through listings on Google are head hunters trying to find the best candidate to work with them.
To be great at a job interview and successfully land a job, you certainly have to do you research first and search for what qualities and aspects the employer is looking for and optimize your speech and resume to match the opportunity being presented to you.
If your specialty is Paleo Catering in Aurora, you would certainly optimize your opening sentence to say something about the fact that you run a catering service specializing in the Paleo diet and that you server the Aurora Colorado Area.
When you present yourself as having the qualities and skills a job seeker is looking for (keywords) and your speech continues to emphasize these words (keyword density) you will certainly qualify for the job.
The stern approach to on page search engine optimization involves:
- Researching your target audience to find out what they are searching for and what keywords they use to find it
- Making certain your website speaks to your audience and entices them to communicate with your brand
- Continuously creating new content which addresses new trends in your industry people are searching for
Back at our interview, you are sure to know that many of the people in the lobby have the same experience and can speak to the same keywords as you, so what separates you from the next candidate? What is the final part of the interview?
Who else believes you can do the job?
Believe it or not Google and other search engines check your references too. They check to see how many other websites, blogs, and social media postings mention those keywords and link to your website.