Inbound Marketing is the strategic practice of putting your message, brand and product into your target audience’s line of sight. We are constantly bombarded with interruptive, outbound marketing including cold calls, direct mail flyers and even TV commercials.
Inbound Marketing flows with your audience’s behavior so we are not “interrupting this broadcast to bring you a special announcement”, rather we are putting your brand service and product right in along with what your potential customer is already interested in.
“Since you like this, you might want to check this out as well.”
In plain English Inbound Marketing creates more qualified and targeted opportunities and leads than traditional outbound interruptive marketing techniques.
As an Inbound Marketing Agency, Stern breaks down Inbound Marketing into strategic steps to keep your business growing and thriving in a competitive market.
Here is the six-stage process we will use when marketing your business Inbound: